It’s obvious: the cheapest and cleanest watt of energy is the one that never needs to be produced. The next best thing is utilizing that watt more efficiently and delivering it more effectively. And if energy must be made, the most logical way to do so is to generate it renewably by using naturally occurring resources. Perhaps that is why energy efficiency and renewable energy are attracting attention from the biggest names in the industrial, financial, and energy communities. Industry, government, and the consumer are all involved in a transformation of the energy system toward one that is cleaner and more efficient. According to energy industry stakeholders, it is the consumer that anchors that change. Due to this outsize influence, experts are calling for government to incentivize the consumer in order to reduce demand and increase the uptake of renewable energy technologies. In an era of rising energy prices and increased concerns about the environment, many thought leaders agree that energy efficiency is made up of three critical parts: demand reduction, efficient use, and effective management. Those same thought leaders see opportunities in solar, wind, and other renewable energy technologies shaping a new industry that is not only a market-maker, but also a problem-solver, providing cleaner environmental and geopolitical options for consumers and policy makers alike.